McqMate
Chapters
| 1. |
International product life cycle has important implications for a company’s----------- |
| A. | Product planning |
| B. | Strategy |
| C. | Brand image |
| D. | all |
| Answer» A. Product planning | |
| 2. |
The product cycle will also show whether the market is expanding or declining and,therefore, may help in determining the --------------- |
| A. | Export Production |
| B. | Time frame |
| C. | Strategy |
| D. | all |
| Answer» B. Time frame | |
| 3. |
The International Product Life Cycle suggests that countries will-------------- in their timing of the demand for various products |
| A. | Assimilate |
| B. | Differ |
| C. | Contradict |
| D. | all |
| Answer» B. Differ | |
| 4. |
Behavioral variables of segmentation may include: |
| A. | Patterns of consumption |
| B. | Brand inconstancy |
| C. | Context for business |
| D. | all |
| Answer» C. Context for business | |
| 5. |
Mention stage of economic development in which countries is able to produce a wide variety of products? |
| A. | Traditional society |
| B. | Pre-conditions for take-off |
| C. | The drive to maturity |
| D. | High Mass Consumption |
| Answer» C. The drive to maturity | |
| 6. |
Customers with different needs or responses to marketing activity are categorized in which of the following way? |
| A. | Market targeting |
| B. | Market segmentation |
| C. | Market positioning |
| D. | Market targeting and segmentation |
| Answer» B. Market segmentation | |
| 7. |
Select best description why international marketers focus on segmentation? |
| A. | To identify their similar need |
| B. | To identify their countries |
| C. | To identify their best location |
| D. | To identify their modern behavior |
| Answer» A. To identify their similar need | |
| 8. |
Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers? |
| A. | Market targeting |
| B. | Market positioning |
| C. | Market segmentation |
| D. | Market repositioning |
| Answer» B. Market positioning | |
| 9. |
When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way? |
| A. | Under positioning |
| B. | Over positioning |
| C. | Confused positioning |
| D. | Doubtful positioning |
| Answer» A. Under positioning | |
| 10. |
According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors? |
| A. | Factor conditions |
| B. | Demand conditions |
| C. | Related & supporting industries |
| D. | Firm strategy, structure &rivalry |
| Answer» D. Firm strategy, structure &rivalry | |
| 11. |
The stages of new product development do not include |
| A. | Business analysis |
| B. | Product development |
| C. | Test marketing |
| D. | Global positioning |
| Answer» A. Business analysis | |
| 12. |
The most important reason behind the utilization of market segmentation is |
| A. | Market heterogeneity |
| B. | Positioning |
| C. | Test marketing |
| D. | Product life cycle |
| Answer» A. Market heterogeneity | |
| 13. |
According to the international product life cycle theory, a country that developed an innovation will eventually become |
| A. | A net importer |
| B. | A net exporter |
| C. | An absolute exporter |
| D. | A relative producer |
| Answer» C. An absolute exporter | |
| 14. |
Innovations are most likely to be first introduced in |
| A. | Least developed countries |
| B. | Less developed countries |
| C. | Growing economies |
| D. | Highly developed countries |
| Answer» D. Highly developed countries | |
| 15. |
The innovating firm's sales and export volumes are kept stable in this stage of IPLC. |
| A. | Overseas innovation |
| B. | Maturity |
| C. | Worldwide imitation |
| D. | Reversal |
| Answer» B. Maturity | |
| 16. |
Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory. |
| A. | Overseas innovation |
| B. | Maturity |
| C. | Worldwide imitation |
| D. | Reversal |
| Answer» D. Reversal | |
| 17. |
This product is least likely to conform to the phenomenon described in IPLC. |
| A. | Typewriters |
| B. | Semiconductors |
| C. | Dishwashing machines |
| D. | Leather goods |
| Answer» D. Leather goods | |
| 18. |
This kind of product is most likely to require adaptation for overseas markets. |
| A. | musical recordings |
| B. | films |
| C. | automobiles |
| D. | watches |
| Answer» B. films | |
| 19. |
Analyzing a product as innovation & using the product component model provides the marketer a lead for |
| A. | Adaptation |
| B. | Competition |
| C. | Observation |
| D. | all |
| Answer» A. Adaptation | |
| 20. |
Setting low prices to encourage initial product trial & to generate sales growth reflects which one of the following pricing methods- |
| A. | Penetration pricing |
| B. | Skimming pricing |
| C. | Competition based pricing |
| D. | Cost based pricing |
| Answer» A. Penetration pricing | |
| 21. |
Customers buy from stores & firms that offer the highest----- |
| A. | Level of customer satisfaction |
| B. | Value for money |
| C. | Customer perceived value |
| D. | all |
| Answer» A. Level of customer satisfaction | |
| 22. |
Which one of the following is not a product attribute? |
| A. | Product quality |
| B. | Product feature |
| C. | Product price |
| D. | Product style & design |
| Answer» C. Product price | |
| 23. |
Which one of the following is not an ethical pricing issue? |
| A. | Product dumping |
| B. | Predatory pricing |
| C. | Price fixing |
| D. | Slow skimming |
| Answer» A. Product dumping | |
| 24. |
Pricing as an active instrument considers- |
| A. | Targeted return on profit |
| B. | Targeted market share |
| C. | Both of the above |
| D. | all |
| Answer» C. Both of the above | |
| 25. |
Dumping is an important global pricing issue that translates into: |
| A. | a company trying to fix prices in international markets |
| B. | a company exporting a product at a lower price than it normally charges in its own market |
| C. | a company that practices dynamic incremental pricing |
| D. | a company exporting a product at a higher price than the price it normally charges in its own market. |
| Answer» B. a company exporting a product at a lower price than it normally charges in its own market | |
| 26. |
At some point, a product's sales growth will slow down, and the product will enter then _____. |
| A. | Introduction stage |
| B. | Growth stage |
| C. | Maturity stage |
| D. | Decline stage |
| Answer» C. Maturity stage | |
| 27. |
All of the following are accurate descriptions of different ways companies extend the maturity stage of the PLC, except which one? |
| A. | Modifying the market |
| B. | Modifying the product |
| C. | Modifying the marketing mix |
| D. | Pruning the product offerings |
| Answer» D. Pruning the product offerings | |
| 28. |
The product life-cycle stage, in which sales plunge to zero or drop to a low level at which they continue for many years, is the _____. |
| A. | Introduction stage |
| B. | Growth stage |
| C. | Maturity stage |
| D. | Decline stage |
| Answer» D. Decline stage | |
| 29. |
Product sales decline for many reasons, including which of the following? |
| A. | Recent technological advances |
| B. | Shifts in consumer tastes |
| C. | Increased competition |
| D. | All of the above |
| Answer» D. All of the above | |
| 30. |
Luxury designer brands penetrate international markets typically using: |
| A. | Psychological |
| B. | Penetration |
| C. | Skimming |
| D. | Cost based |
| Answer» C. Skimming | |
| 31. |
This is the reason why U.S. marketers assume that products designed for Americans Aresuperior and should be preferred by foreign consumers as well. |
| A. | big-car syndrome |
| B. | left-hand-drive syndrome |
| C. | imperial system |
| D. | egocentricity |
| Answer» A. big-car syndrome | |
| 32. |
This kind of product is most likely to require adaptation for overseas markets. |
| A. | musical recordings |
| B. | films |
| C. | automobiles |
| D. | watches |
| Answer» C. automobiles | |
| 33. |
The most important factor which makes product modification mandatory is |
| A. | country's regulations |
| B. | electrical current standards |
| C. | measurement standards |
| D. | product standards |
| Answer» A. country's regulations | |
| 34. |
Almost all countries, except the United States, use this measurement system. |
| A. | British |
| B. | imperial |
| C. | metric |
| D. | English |
| Answer» C. metric | |
| 35. |
Which of the following describes the reluctance of the United States to adopt the metric system? |
| A. | big-car syndrome |
| B. | left-hand-drive syndrome |
| C. | imperial syndrome |
| D. | inferiority |
| Answer» C. imperial syndrome | |
| 36. |
U.S. television sets cannot be sold in other countries because of |
| A. | historical preference |
| B. | measurement standards |
| C. | product systems |
| D. | local use conditions |
| Answer» C. product systems | |
| 37. |
This sector accounts for most of the U.S. employment. |
| A. | agriculture/farming |
| B. | manufacturing |
| C. | service |
| D. | high technology |
| Answer» D. high technology | |
| 38. |
The world’s largest exporter of services is |
| A. | the United States |
| B. | Canada |
| C. | Belgium |
| D. | Japan |
| Answer» A. the United States | |
| 39. |
For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is |
| A. | significant |
| B. | insignificant |
| C. | meaningful |
| D. | adequate |
| Answer» B. insignificant | |
| 40. |
This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management. |
| A. | structure |
| B. | performance |
| C. | behavior |
| D. | none of the above |
| Answer» A. structure | |
| 41. |
This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assets. |
| A. | structure |
| B. | performance |
| C. | behavior |
| D. | none of the above |
| Answer» B. performance | |
| 42. |
A strong orientation toward the home country is an indication of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» A. ethnocentricity | |
| 43. |
NAFTA is an example of |
| A. | Common Market |
| B. | Customers Union |
| C. | Economic Community |
| D. | Free Trade Area |
| Answer» D. Free Trade Area | |
| 44. |
Which one is not an international organisation |
| A. | SAARC |
| B. | ASEM |
| C. | ASEAN |
| D. | CBDT |
| Answer» D. CBDT | |
| 45. |
Which of the following is not an International Financial Institution |
| A. | ICICI |
| B. | IMF |
| C. | IDA |
| D. | World Bank |
| Answer» A. ICICI | |
| 46. |
What one of the following is not the advantage of MNCs to the host country |
| A. | Increase in social activities |
| B. | increase in economic activities |
| C. | Utilisation of natural resource |
| D. | R&D efforts enhanced. |
| Answer» A. Increase in social activities | |
| 47. |
In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections? |
| A. | Political |
| B. | Legal |
| C. | Political and economic and legal |
| D. | Political and environmental |
| Answer» D. Political and environmental | |
| 48. |
An 'industry recipe' can be defined as: |
| A. | An accepted pattern of operating and competing |
| B. | A tactic for anticipating a competitor's next move |
| C. | The hidden competences that are difficult to imitate |
| D. | A strategic group |
| Answer» C. The hidden competences that are difficult to imitate | |
| 49. |
Typically, profits are highest in which stage of the industry life-cycle? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» B. Growth | |
| 50. |
The corporate culture of a firm is more effectively carried to the managers who are |
| A. | Host country nationals |
| B. | Home country nationals |
| C. | Third country nationals |
| D. | all |
| Answer» B. Home country nationals | |
| 51. |
Posting of home country nationals for all key management positions throughout the globe is supported by: |
| A. | Geocentric staffing model. |
| B. | Polycentric staffing model. |
| C. | Ethnocentric staffing model. |
| D. | all |
| Answer» C. Ethnocentric staffing model. | |
| 52. |
Which of the following is NOT a business opportunity generated by globalization? |
| A. | Access to low cost labour. |
| B. | Cheap International transport. |
| C. | Currency crises. |
| D. | all |
| Answer» C. Currency crises. | |
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