Advertising slogans are often proved to be the most effective mean of_____________ to one or more aspects of a product or products. Select correct option:

Related MCQs

• James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
• Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market?
• The International Product Life Cycle suggests that countries will-------------- in their timing of the demand for various products
• One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?
• Firms that combine aspects of centralization and decentralization are
• Web sales are characterized as having which of the following challenging aspects?
• Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory.
• Analyzing a product as innovation & using the product component model provides the marketer a lead for
• At some point, a product's sales growth will slow down, and the product will enter then _____.
• An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as: