McqMate
Chapters
| 1. |
With the globalization of markets, the tastes and preferences of consumers world-wide are: |
| A. | Converging upon a global norm. |
| B. | So different that they can be ignored by international organizations. |
| C. | Becoming similar to the tastes and preferences of American consumers. |
| D. | Being encouraged by multinational organizations to become increasingly similar. |
| Answer» A. Converging upon a global norm. | |
| 2. |
The main advantage of a differentiation strategy in international markets lies in that: |
| A. | The focus is taken away from price. |
| B. | Imitators cannot reduce margins. |
| C. | It enables brand stretching and extension. |
| D. | Consumers in foreign markets pay less for the same product. |
| Answer» A. The focus is taken away from price. | |
| 3. |
Simple Global strategy is used in |
| A. | High geographically concentrated strategy & low coordination of activities |
| B. | Low geographically concentrated strategy & high coordination of activities |
| C. | Any of them |
| D. | none |
| Answer» A. High geographically concentrated strategy & low coordination of activities | |
| 4. |
The correct components of the 7-S framework are: |
| A. | Shared values, synergy, systems, strategy, style, staff and structure. |
| B. | Structure, strategy, shared values, style, staff, skills and systems. |
| C. | Strategy, synergy, shared value, standardization, skills, staff and structure. |
| D. | Standards, strategy, style, staff, skills, systems and security. |
| Answer» B. Structure, strategy, shared values, style, staff, skills and systems. | |
| 5. |
Most international trade today is classified as trade in |
| A. | Agricultural products |
| B. | Services |
| C. | Manufactured products |
| D. | Dairy products |
| Answer» C. Manufactured products | |
| 6. |
Export Promotion Organization undertake export marketing communication by- |
| A. | Advertising |
| B. | Sales promotion |
| C. | Public relations |
| D. | All above |
| Answer» D. All above | |
| 7. |
Exports in India are promoted by- |
| A. | India Trade Promotion Organization |
| B. | Export development authority |
| C. | Export Promotion Councils |
| D. | All above |
| Answer» D. All above | |
| 8. |
Innovations tend to take place in |
| A. | Hot countries |
| B. | Moderate countries |
| C. | Cold countries |
| D. | none |
| Answer» A. Hot countries | |
| 9. |
This channel decision is related to the number of middlemen at a particular point or step in the distribution channel. |
| A. | Channel length |
| B. | Channel width |
| C. | Number of channels |
| D. | none |
| Answer» B. Channel width | |
| 10. |
Innovations tend to take place in |
| A. | Hot countries |
| B. | Moderate countries |
| C. | Cold countries |
| D. | all |
| Answer» A. Hot countries | |
| 11. |
An agent located near production sources who is hired by a client to buy new products there is known as a(n) |
| A. | Buying agent |
| B. | Resident buyer |
| C. | EMC |
| D. | Drop shipper |
| Answer» B. Resident buyer | |
| 12. |
This merchant intermediary does not take possession of the goods purchased. |
| A. | Export merchant |
| B. | Export drop shipper |
| C. | Export distributor |
| D. | all |
| Answer» B. Export drop shipper | |
| 13. |
This intermediary takes title to the products it handles. |
| A. | Buying agent |
| B. | EMC |
| C. | Export broker |
| D. | Trading company |
| Answer» D. Trading company | |
| 14. |
When compared to a trading company, an EMC |
| A. | Has more diverse product lines |
| B. | Is more likely to take ownership to merchandise |
| C. | Offers less services |
| D. | Is larger and better financed |
| Answer» C. Offers less services | |
| 15. |
This intermediary is in the best position to overcome problems related to financing and antitrust restrictions. |
| A. | EMC |
| B. | Webb Pomerene association |
| C. | Export trading company |
| D. | all of the above |
| Answer» C. Export trading company | |
| 16. |
The dominant form of the international transportation of merchandise is |
| A. | Air |
| B. | Sea |
| C. | Land |
| D. | all of the above |
| Answer» B. Sea | |
| 17. |
Freight forwarders do not perform this function. |
| A. | Packing advice |
| B. | Freight rate quotation |
| C. | Preparation of customs documents |
| D. | Product pricing |
| Answer» D. Product pricing | |
| 18. |
An association of ocean carriers which join to establish common rules with regard to freight rates and shipping conditions is |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» A. Conference line | |
| 19. |
Members of this group charge identical shipping rates. conference line |
| A. | Independent line |
| B. | Tramp line |
| C. | Chartered line |
| D. | all of the above |
| Answer» A. Independent line | |
| 20. |
This carrier has adopted a dual rate system. |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» A. Conference line | |
| 21. |
Marine cargo insurance applies to shipments by |
| A. | Air |
| B. | Sea |
| C. | |
| D. | All of the above |
| Answer» D. All of the above | |
| 22. |
The freight forwarder does not specialize in |
| A. | Traffic operations |
| B. | Government export regulations |
| C. | Overseas import regulations |
| D. | Financing |
| Answer» D. Financing | |
| 23. |
For high unit-value, low-turnover specialty goods, a manufacturer can -----------its distribution channel |
| A. | Shorten & narrow |
| B. | Expand & extend |
| C. | Stretch &enlongate |
| D. | all of the above |
| Answer» A. Shorten & narrow | |
| 24. |
Advertising slogans are often proved to be the most effective mean of_____________ to one or more aspects of a product or products. Select correct option: |
| A. | Drawing attention |
| B. | Marketing communication |
| C. | Publicity |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 25. |
Which of the following is NOT a media of advertising? |
| A. | Direct selling |
| B. | Newspaper |
| C. | Radio |
| D. | Television |
| Answer» A. Direct selling | |
| 26. |
Which of the following is NOT a part of marketing communication mix? |
| A. | Telemarketing |
| B. | Public relations |
| C. | Sales promotion |
| D. | Advertising |
| Answer» C. Sales promotion | |
| 27. |
Which of the following statement is TRUE about publicity? |
| A. | Publicity is a tool of direct selling |
| B. | Publicity is a tool of public relations |
| C. | Publicity is a tool of sales promotion |
| D. | Publicity is a tool of advertising |
| Answer» D. Publicity is a tool of advertising | |
| 28. |
Which of the following is NOT a sales promotion technique? |
| A. | Coupons |
| B. | Telephone survey |
| C. | Sample |
| D. | Contests |
| Answer» B. Telephone survey | |
| 29. |
IMC stands for what? |
| A. | Internal marketing communication |
| B. | Integrated marketing communication |
| C. | Integrated managing company |
| D. | Internal marketing communit |
| Answer» B. Integrated marketing communication | |
| 30. |
What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies? |
| A. | More narrowcasting and less broadcasting |
| B. | Less broadcasting and more narrowcasting |
| C. | Less narrowcasting and broadcasting |
| D. | More narrowcasting and broadcasting |
| Answer» D. More narrowcasting and broadcasting | |
| 31. |
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? |
| A. | Persuasive advertising |
| B. | Informative advertising |
| C. | Comparative advertising |
| D. | Institutional advertising |
| Answer» C. Comparative advertising | |
| 32. |
All of the following are the logistics functions EXCEPT? |
| A. | Order processing |
| B. | Warehousing |
| C. | Inventory management |
| D. | Retailing |
| Answer» C. Inventory management | |
| 33. |
This channel decision is related to the number of middlemen at a particular point or step In the distribution channel. |
| A. | channel length |
| B. | channel width |
| C. | number of channels |
| D. | all of the above |
| Answer» A. channel length | |
| 34. |
A product with a low-price image requires .....distribution. |
| A. | intensive |
| B. | selective |
| C. | exclusive |
| D. | all of the above |
| Answer» B. selective | |
| 35. |
Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is |
| A. | intensive |
| B. | exclusive |
| C. | selective |
| D. | all of the above |
| Answer» A. intensive | |
| 36. |
This is not a characteristic of Japanese distribution channels. |
| A. | multiple layers of wholesalers |
| B. | few small retailers |
| C. | retailers placing frequent but small orders |
| D. | close personal relationships between wholesalers and retailers |
| Answer» B. few small retailers | |
| 37. |
Japan’s keiretsu system does not have this characteristic. |
| A. | cross-ownership of equity |
| B. | close ties to the group’s main bank |
| C. | product-market ties with the other firms in the group |
| D. | limited diversification |
| Answer» B. close ties to the group’s main bank | |
| 38. |
Which of the following is not a characteristic of Japan’s keiretsu system? |
| A. | cross ownership |
| B. | lack of bank's involvement |
| C. | product-market ties among members |
| D. | All of the above |
| Answer» D. All of the above | |
| 39. |
This service of the U.S. Department of Commerce provides a custom overseas search to A U.S. manufacturer interested in foreign representation. |
| A. | Export Trading Company Contact Facilitation Service |
| B. | World Traders Data Reports |
| C. | Agent/Distributor Service |
| D. | All of the above |
| Answer» B. World Traders Data Reports | |
| 40. |
To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should |
| A. | insist on an evergreen contract |
| B. | renew agreements without changing the language of prior texts |
| C. | include "just cause" termination provisions |
| D. | avoid having specific expiration dates |
| Answer» C. include "just cause" termination provisions | |
| 41. |
This practice is illegal. |
| A. | gray marketing |
| B. | parallel distribution |
| C. | black market |
| D. | all of the above |
| Answer» C. black market | |
| 42. |
This condition will cause the U.S. Customs to refuse issuing an exclusion order to Protect a mark owner from gray marketing. |
| A. | registration of the trademark with the Trademark Office |
| B. | registration of the trademark with the Treasury Department |
| C. | order sought by an independent U.S. firm |
| D. | order sought by a foreign firm |
| Answer» C. order sought by an independent U.S. firm | |
| 43. |
When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» D. none of the above | |
| 44. |
Decentralization is likely in the case of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | none of the above |
| Answer» B. polycentricity | |
| 45. |
A strong orientation to the host country is known as geocentricity. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 46. |
This kind of orientation often results in duplication of effort among overseas subsidiaries. |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» B. polycentricity | |
| 47. |
Polycentricity usually results in uniform marketing. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 48. |
When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are |
| A. | ethnocentric |
| B. | polycentric |
| C. | U.S.-centric |
| D. | geocentric |
| Answer» B. polycentric | |
| 49. |
A geocentric firm does not identify itself with a particular country. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 50. |
These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad. |
| A. | ethnocentric firms |
| B. | polycentric firms |
| C. | geocentric firms |
| D. | none of the above |
| Answer» D. none of the above | |
| 51. |
In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections? |
| A. | Political |
| B. | Legal |
| C. | Political and economic and legal |
| D. | Political and environmental |
| Answer» C. Political and economic and legal | |
| 52. |
An 'industry recipe' can be defined as: |
| A. | An accepted pattern of operating and competing |
| B. | A tactic for anticipating a competitor's next move |
| C. | The hidden competences that are difficult to imitate |
| D. | A strategic group |
| Answer» B. A tactic for anticipating a competitor's next move | |
| 53. |
Typically, profits are highest in which stage of the industry life-cycle? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» A. Introduction | |
| 54. |
Which of the following industries is least likely to follow the conventional life-cycle model? |
| A. | Software development |
| B. | Coal mining |
| C. | Insurance broking |
| D. | Hairdressing |
| Answer» A. Software development | |
| 55. |
Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as: |
| A. | The threat of substitutes |
| B. | The power of complementors |
| C. | Seller power |
| D. | Government regulation |
| Answer» A. The threat of substitutes | |
| 56. |
The Six Forces framework is based on the principle of: |
| A. | Resource-based view |
| B. | Conduct - structure - performance |
| C. | Econometrics |
| D. | Structure - conduct – performance |
| Answer» D. Structure - conduct – performance | |
| 57. |
In the Six Forces, the 'threat of new entrants' relates to: |
| A. | Barriers to entry |
| B. | Substitutes |
| C. | Switching costs |
| D. | Buyer power |
| Answer» D. Buyer power | |
| 58. |
An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as: |
| A. | Hypercompetitive |
| B. | Hyperactive |
| C. | Atypical |
| D. | Co-optive |
| Answer» D. Co-optive | |
| 59. |
A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of: |
| A. | The Trojan Horse |
| B. | The Icarus Paradox |
| C. | The Prisoner's Dilemma |
| D. | The Icarus Dilemma |
| Answer» C. The Prisoner's Dilemma | |
| 60. |
In the context of environmental analysis, 'munificence' means: |
| A. | The extent to which resources are freely available to support firms in an industry and enable them to grow |
| B. | The extent to which it is diverse |
| C. | The extent to which it is stable or turbulent |
| D. | The extent to which the industry follows the conventional life-cycle stages. |
| Answer» B. The extent to which it is diverse | |
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