McqMate
| Q. |
Out of the following circumstances, a service guarantee should be used when: - |
| A. | Service quality is truly uncontrollable |
| B. | Customers perceive high risk in the service |
| C. | Guarantee does not fit the company’s image |
| D. | Existing service quality in the company is poor |
| Answer» B. Customers perceive high risk in the service | |
View all MCQs in
Services MarketingNo comments yet