The main enabling factor for the global reach of services is:

Related MCQs

• A problem encountered by service companies that change high-contact services into lowcontact services is that the
• Services are typically produced and consumed simultaneously. This is an example of the________characteristic of services.
• Services cannot be stored. This describes the ___________characteristic of services.
• Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of:
• The demand for services marketing knowledge has increased for all of the following reasons except:
• Services are characterized by all of the following characteristics except for:
• Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
• Which of the following features separate services from products? i. Perishability ii Intangibility iii Reliability iv Inseparability
• Which of the following attributes of services make it difficult for a service provider to evaluate them when compared to goods?
• Classification of products into goods, services, and ideas is determined by the: