A buyer’s perception of value is considered a trade-off between

Related MCQs

• All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment.
• Which of the following would not be considered a tangible clue?
• __________cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value
• The unique service characteristic that reflects the interconnection between the service firm and its customer is called