Method of managing promotional budget to match outlays of competitors is called

Related MCQs

• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
• Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• Method of managing advertising budget at company can have money for is classified as
• According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
• Serving a small market not served by competitors is known as………….
• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.