______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Related MCQs

• Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
• Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
• The factors that affect marketing policies, decisions and operations of a business constitute.
• According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as………..
• All forces or factors that effect marketing policies, decisions and operations of a business constitute..