The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:

Related MCQs

• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the importance of the customer.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• ________ guides the development of advertisements and personal sales presentations.