The factors that affect marketing policies, decisions and operations of a business constitute.

Related MCQs

• All forces or factors that effect marketing policies, decisions and operations of a business constitute..
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
• Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Two major factors are changing the face of today’s communications. One of these factors is the fact that:
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.