According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

Related MCQs

• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as