Which type of promotional tool is nonpublic, immediate, interactive and customized?

Related MCQs

• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• The best promotional tool in any marketing is ___________________________
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because