Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Related MCQs

• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• Organization which sell their products the internet directly to consumers are called.
• Word of mouth marketing through electronic channels like email, internet etc is known as ……….
• Word of mouth marketing through electronic channels like email, internet etc is known as ……….
• A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?