Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?

Related MCQs

• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• Two major factors are changing the face of today’s communications. One of these factors is the fact that:
• Public Relations is managed by which marketing mix?
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: