_____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.

Related MCQs

• Positioning by emphasising the special attributes and benefits of the product is known as………..
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Positioning by emphasising the special attributes and benefits of the product is known as………..
• The act of creating an image about a product or brand in the consumers mind is known as……...
• ----------- means placement of company product or products in the minds of target consumers relative to the competitive products.
• "rather than intermediaries creating demands for the product,consumers demand the products from
• The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
• ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
• A person who purchases a product or service either for his own consumption or for others is known as………….
• Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?