……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Related MCQs

• The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing