Positioning by emphasising the special attributes and benefits of the product is known as………..

Related MCQs

• Positioning by emphasising the special attributes and benefits of the product is known as………..
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• Which of the following are the elements of product positioning
• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• The word positioning was coined by.
• _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of