Refersto those in the targetedmarketwho have purchased the product.

Related MCQs

• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom products are purchased.
• …….goods are purchased without any planning or search effort.
• ………goods are purchased on a regular basis.
• …….goods are purchased without any planning or search effort.
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• A true definition of a product is the detailed version of the product only if it is stated in
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as