PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Related MCQs

• After concept testing, a firm would engage in which stage for developing and marketing a new product?
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
• -------type of advertisement is used when the product enters into growth stage of PLC
• Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.