McqMate
| Q. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | Objectives must specify the amount of change. |
| B. | Objectives must be stated in terms of profits. |
| C. | Objectives must be realistic. |
| D. | Objectives must be internally consistent. |
| Answer» B. Objectives must be stated in terms of profits. | |
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