Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

Related MCQs

• The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….
• Method of managing promotional budget to match outlays of competitors is called
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• Method of managing advertising budget at company can have money for is classified as
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
• Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called