________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.

Related MCQs

• The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
• Buying goods and services for further processing or for use in the production process refers to which of the following markets?
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• Media strategy is making media decisions based on____________
• New media is very cost-effective when compared to the traditional media and is highly _______.
• Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________
• The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
• It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
• When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________
• What is the last stage of the consumer decision process?