New media is very cost-effective when compared to the traditional media and is highly _______.

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• Media strategy is making media decisions based on____________
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• The traditional view of marketing is that the firm makes something and then _____________it.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
• Media are the bridges that carry messages back and forth between companies and __________
• A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.
• When companies combine existing brand with new brands, brands are called_______________
• Interactive media can be best described as________________