When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________

Related MCQs

• ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
• …………………includes two aspects of a brand – its associations and its personality.
• …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
• Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________
• Distribution channel's are categorized by number of intermediaries among manufacturers and?
• Mainly, chief resource of authority throughout allocation channel is________________
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
• Customize products and services
•                   _is the added value endowed on services and products.