______________is now a significant part of every global corporations marketing arsenal.

Related MCQs

• The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?
• One significant change in the paid-for media environment is
• Every media plan begins with the ______________.
• Every media plan begins with the--------------
• The job of is to determine the best combination of media to achieve the marketing campaign.
• Creating and securing a brand name in the physical world requires extensive marketing. ______________.
• Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• Creating and securing a brand name in the physical world requires extensive marketing.-----------