The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

Related MCQs

• Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time.
• ______________ is a scheduling strategy in which planned messages run in intermittent periods.
• Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________.
• Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
• Media selections and scheduling decisions associated with delivering advertising constitute a
• _____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
• Media scheduling is a very next managerial task, once the _______ is developed
• Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
• Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________.
• Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.