Media selections and scheduling decisions associated with delivering advertising constitute a

Related MCQs

• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
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• Media--------- is a primary goal of advertising media planning and media buying.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
• _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Media strategy is making media decisions based on
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.