McqMate
| Q. |
Which of the following is not a valid statement? |
| A. | It is necessary to plan for out-of-home media |
| B. | The media environment has become fiercely competitive |
| C. | Media planning is less important than creative |
| D. | Independent media buying services specialize in media planning |
| Answer» C. Media planning is less important than creative | |
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