McqMate
| Q. |
Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)? |
| A. | The perceived difference results from cheaper price |
| B. | The customer consistently perceives a positive difference between the products and services offered by a company and its competitors. |
| C. | The perceived difference results from the company's relatively greater capability. |
| D. | The perceived difference persists for a reasonable period of time. |
| Answer» A. The perceived difference results from cheaper price | |
View all MCQs in
Media PlanningNo comments yet