Q.

Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)?

A. The perceived difference results from cheaper price
B. The customer consistently perceives a positive difference between the products and services offered by a company and its competitors.
C. The perceived difference results from the company's relatively greater capability.
D. The perceived difference persists for a reasonable period of time.
Answer» A. The perceived difference results from cheaper price
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