___________ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.

Related MCQs

• Broad media class is a for carrying the advertisers message to the target audience.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
• In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
• In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
•                      is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
• ______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
• Which of the following firms has often followed a market challenger (second-mover) strategy?
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited: