is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.

Related MCQs

• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• Sender of a media text has an access to feedback of the audience.
•             Research will tell you about your target audience's local media habits .
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• Deciding ideal media mix is linked to locating audience.
• Broad media class is a for carrying the advertisers message to the target audience.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.