The merits of newspaper as a medium of advertising are:

Related MCQs

• The merits of radio advertising are
•             number of unduplicated individuals or households reached by an advertising medium over a particular period.
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• ______________ advertising is a type of online advertising commonly used for content based websites.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
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• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.