The suggested communication strategy to use when the product is intangible dominant is to

Related MCQs

• A ……………. Is a form of product that consist of activities, benefits or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything?
• Which of the following is an intangible component of a car repair shop?
• Which of the following is not a tangible dominant?
• The appropriate communication content during the introduction stage of the product life cycle would be
• Which of the following is not a communication objective during the maturity and decline stages of the product life cycle?
• Which one of the following communication approaches would be appropriate during the growth and maturity stages of the product life cycle?
• During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up
• __________ is a key determinant of whether a product offering should be classified as a product or a service.
• In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.
• The overall goal of a customer participation strategy is to: