A customer adds up all the functional, psychological and economic benefits from _____sources.

Related MCQs

• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
• The link between the customer loyalty and customer satisfaction is _____
• __________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options.
• ____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs.
• All of the following are major internal sources of new-product ideas, except which one?
• All of the following are major external sources of new-product ideas, except which one?
• Major sources of new product ideas include _____.
• Value can be defined as the combination of _______ which ensures the ultimate economy and satisfaction of the customer.
• Customer –centered companies are skilled in _______