The identification of rural areas as defined by the Census is:

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:
• An intermediary who helps the ultimate rural consumer in identification and selection of brands:
• The Census of India defines rural as any habitation
• The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
• Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
• The pattern of income generation in rural areas based on agriculture is
• Joint distribution by non-competing companies to rural areas is practices to:
• A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:
• Which basis is used for geographic segmentation of rural areas?