Chapter:

40+ Unit 2 Solved MCQs

in Agricultural and Rural Marketing

Chapters

37

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1.	The Census of India defines rural as any habitation
A.	where at least 55% of the male working population is engaged in agriculture
B.	where at least 65% of the male working population is engaged in agriculture
C.	where at least 75% of the male working population is engaged in agriculture
D.	none of the above
Answer» C. where at least 75% of the male working population is engaged in agriculture

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2.	The identification of rural areas as defined by the Census is:
A.	a minimum population of 2,000
B.	at least 75 per cent of male working population engaged in agricultural activities
C.	a population density of over 400 per sq. km.
D.	where a municipality exists
Answer» B. at least 75 per cent of male working population engaged in agricultural activities

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3.	Overall efficiency in rural marketing is required to pass on benefits to:
A.	retailers
B.	wholesalers
C.	consumers
D.	marketers
Answer» C. consumers

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4.	NABARD was set up by an act of Parliament in 1982
A.	to facilitate credit for agriculture only
B.	to promote rural development and infrastructure
C.	both a&b
D.	None of the above
Answer» C. both a&b

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5.	Value for money products means:
A.	low-priced products with low unit packaging
B.	no-frills functional products at a low cost
C.	large volume products
D.	high-priced products
Answer» B. no-frills functional products at a low cost

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6.	Rural marketing means:
A.	Movement of goods from urban to rural
B.	Movement of goods from rural to urban
C.	Exchange between rural and urban
D.	Exchange between rural areas
Answer» C. Exchange between rural and urban

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7.	The major factor differentiating the rural and urban markets is:
A.	Price sensitiveness
B.	Lifestyle
C.	Income stream
D.	All of the above
Answer» D. All of the above

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8.	The following service area has great potential in rural markets:
A.	Agricultural consultancy
B.	Event managements
C.	Telecom services
D.	All of the above
Answer» D. All of the above

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9.	The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:
A.	educational level
B.	consumption pattern
C.	road connectivity
D.	none of the above
Answer» B. consumption pattern

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10.	Rural markets are:
A.	concentrated
B.	homogeneous
C.	scattered
D.	none of the above
Answer» C. scattered

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11.	Promotion in the rural context has to be:
A.	recreational
B.	educational
C.	endorsed by celebrities
D.	precise
Answer» B. educational

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12.	The unpredictable income makes the rural consumer highly conservative and
A.	value-conscious
B.	open-minded
C.	adaptable
D.	inexperienced
Answer» A. value-conscious

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13.	The products which have attained the maturity stage in urban market are in __________ stage in rural market
A.	introduction
B.	growth
C.	maturity
D.	decline
Answer» B. growth

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14.	Rural market is
A.	shandies or haats
B.	weekly markets
C.	village retail stores
D.	set of consumers in rural areas
Answer» D. set of consumers in rural areas

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15.	Rural is a distinct type of market and
A.	is similar to the urban markets
B.	is not just a poor extension of the urban areas
C.	requires the same marketing strategies as urban markets
D.	none of the above
Answer» B. is not just a poor extension of the urban areas

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16.	The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
A.	logistics
B.	understanding
C.	labour
D.	acceptability
Answer» A. logistics

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17.	For fast moving consumer goods, rural consumption accounts for __________ share than urban.
A.	smaller
B.	larger
C.	same
D.	none of the above
Answer» B. larger

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18.	While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:
A.	manufacturing
B.	service
C.	agriculture
D.	agriculture, fishing and forestry
Answer» D. agriculture, fishing and forestry

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19.	The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» D. iv

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20.	Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» A. i

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21.	Marketing to urban and rural markets may differ in all of the following ways except which?
A.	Accessibility
B.	Content of message
C.	Media reach and habits
D.	Price combined with utility
Answer» D. Price combined with utility

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22.	Rural consumers may respond better to promotion that is
A.	Flashy
B.	Aggressive
C.	Personal
D.	Repetitive
Answer» C. Personal

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23.	Rural consumers tend to favour no-frills functional products over
A.	brand loyalty
B.	small unit packaging
C.	value for money
D.	aggressive sales
Answer» D. aggressive sales

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24.	Agro-products includes all of the following except
A.	Milk powder
B.	Fruits
C.	Vegetables
D.	Corn flakes
Answer» A. Milk powder

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25.	Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
A.	Public relations
B.	Management consultancy
C.	Agricultural consultancy
D.	Operations consultancy
Answer» C. Agricultural consultancy

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26.	In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:
A.	2022
B.	2030
C.	2035
D.	2040
Answer» B. 2030

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27.	Rural literacy level that was 25% before independence has now improved to:
A.	55%
B.	60%
C.	64%
D.	70%
Answer» C. 64%

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28.	In many products, rural consumption now accounts for a larger share then urban, especially for:
A.	Washing soaps
B.	Washing machines
C.	Microwave
D.	Refrigerator
Answer» A. Washing soaps

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29.	To increase awareness of products and services among rural consumers, there needs to be an increase in
A.	rural infrastructure
B.	penetration of mass media
C.	agricultural research
D.	population mobility
Answer» B. penetration of mass media

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30.	Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
A.	purchasing power of rural people
B.	education of rural people
C.	connectivity of rural people
D.	decision making of rural people
Answer» A. purchasing power of rural people

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31.	In India, most of the population resides in
A.	Cities
B.	Towns
C.	Urban areas
D.	Villages
Answer» D. Villages

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32.	______________ developments in agriculture results in overall rural development
A.	Cultural
B.	Social
C.	Technological
D.	Political
Answer» C. Technological

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33.	The unpredictable income makes the rural consumer
A.	decisive
B.	highly conservative
C.	open to change
D.	impulsive
Answer» B. highly conservative

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34.	Which product feature can be used to attract rural consumers?
A.	functionality
B.	high-tech
C.	appearance
D.	size
Answer» A. functionality

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35.	In India, which institution takes care of the agriculture and rural development credit needs?
A.	IDBI
B.	NABARD
C.	RBI
D.	FCI
Answer» B. NABARD

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36.	What is the role Haats in villages?
A.	Contact point for durable goods only
B.	A political platform for politicians
C.	A place for cultural programmes
D.	An opportunity for buying daily necessities
Answer» D. An opportunity for buying daily necessities

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37.	One of the various transformations the rural markets are witnessing in the changingmarketing scenario:
A.	Rising mass media
B.	Improved literacy
C.	Improved marketing efforts
D.	All of the above
Answer» D. All of the above

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38.	The Government of Indiaunder its ambitious project called Digital Village aims to
A.	enable healthcare service in every village
B.	provide internet connectivity for mass use
C.	provide telecommunication services in every village
D.	provide fertilizers to all farmers
Answer» B. provide internet connectivity for mass use

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39.	The pattern of income generation in rural areas based on agriculture is
A.	seasonal
B.	reliable
C.	fixed
D.	regular
Answer» A. seasonal

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40.	One of the 4 As of rural marketing is:
A.	Accommodate
B.	Accelerate
C.	Availability
D.	Accountability
Answer» C. Availability

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40+ Unit 2 Solved MCQs

The Census of India defines rural as any habitation

The identification of rural areas as defined by the Census is:

Overall efficiency in rural marketing is required to pass on benefits to:

NABARD was set up by an act of Parliament in 1982

Value for money products means:

Rural marketing means:

The major factor differentiating the rural and urban markets is:

The following service area has great potential in rural markets:

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

Rural markets are:

Promotion in the rural context has to be:

The unpredictable income makes the rural consumer highly conservative and

The products which have attained the maturity stage in urban market are in __________ stage in rural market

Rural market is

Rural is a distinct type of market and

The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.

For fast moving consumer goods, rural consumption accounts for __________ share than urban.

While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:

The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?

Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?

Marketing to urban and rural markets may differ in all of the following ways except which?

Rural consumers may respond better to promotion that is

Rural consumers tend to favour no-frills functional products over

Agro-products includes all of the following except

Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:

In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:

Rural literacy level that was 25% before independence has now improved to:

In many products, rural consumption now accounts for a larger share then urban, especially for:

To increase awareness of products and services among rural consumers, there needs to be an increase in

Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,

In India, most of the population resides in

______________ developments in agriculture results in overall rural development

The unpredictable income makes the rural consumer

Which product feature can be used to attract rural consumers?

In India, which institution takes care of the agriculture and rural development credit needs?

What is the role Haats in villages?

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

The Government of Indiaunder its ambitious project called Digital Village aims to

The pattern of income generation in rural areas based on agriculture is

One of the 4 As of rural marketing is:

The following factors provide opportunities for marketers and favour the growth of rural marketing:
i. Improved Rural Infrastructure
ii. Improved Literacy Rate
iii. Agriculture Prosperity
iv. High cost per contact
Which statement is incorrect?

Consider the following statements:
i. A rural customer does not care about brands
ii. Rural literacy has now improved
iii. Many lifestyle changes have been witnessed in rural areas
iv. Decision is no longer centralized in the male head of a rural family
Which state is incorrect?