The following factors provide opportunities for marketers and favour the growth of rural marketing:
i. Improved Rural Infrastructure
ii. Improved Literacy Rate
iii. Agriculture Prosperity
iv. High cost per contact
Which statement is incorrect?

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?
• Consider the following statements regarding efficient Agricultural marketing: i. It leads to optimization of resource use ii. It leads to growth of agro-based industries iii. It leads to increase in urban migration iv. It leads to widening of markets Which statement is incorrect?
• Rural literacy level that was 25% before independence has now improved to:
• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• Consider the following statements regarding wholesalers: i. Wholesalers do not grant credit to its cusomers ii. Wholesalers absorb some risk by taking title iii. Wholesalers supply information to suppliers and customers iv. Wholesalers can often provide quicker delivery to buyers Which statement is incorrect?
• The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• Rural consumers tend to favour no-frills functional products over