A commonly used basis for segmenting consumer markets is:

Related MCQs

• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Which of the following is part of the demographic segmentation for consumer markets?
• Consider the following statements regarding efficient Agricultural marketing: i. It leads to optimization of resource use ii. It leads to growth of agro-based industries iii. It leads to increase in urban migration iv. It leads to widening of markets Which statement is incorrect?
• The major factor differentiating the rural and urban markets is:
• The following service area has great potential in rural markets:
• Rural markets are:
• Marketing to urban and rural markets may differ in all of the following ways except which?
• Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
• One of the various transformations the rural markets are witnessing in the changingmarketing scenario:
• Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________.