Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________.

Related MCQs

• Large number of villages remain untapped as
• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?
• The major factor differentiating the rural and urban markets is:
• Marketing to urban and rural markets may differ in all of the following ways except which?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• The following service area has great potential in rural markets:
• Rural markets are:
• One of the various transformations the rural markets are witnessing in the changingmarketing scenario: