The major factor differentiating the rural and urban markets is:

Related MCQs

• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Marketing to urban and rural markets may differ in all of the following ways except which?
• The urban marketing strategy that does not work in rural markets is
• Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• The major segmentation variables for rural markets refers to which of the following?
• Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
• Consider the following statements regarding efficient Agricultural marketing: i. It leads to optimization of resource use ii. It leads to growth of agro-based industries iii. It leads to increase in urban migration iv. It leads to widening of markets Which statement is incorrect?
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.