McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
Which basis is used for geographic segmentation of rural areas? |
| A. | density |
| B. | land ownership |
| C. | place of purchase |
| D. | lifestyle |
| Answer» A. density | |
| 2. |
For effective market segmentation, the market must be |
| A. | Heterogeneous |
| B. | Measurable |
| C. | Isolated |
| D. | None of the above |
| Answer» B. Measurable | |
| 3. |
Segmentation of a market requires the markets to be: |
| A. | in urban areas only |
| B. | in rural areas only |
| C. | accessible |
| D. | scattered |
| Answer» C. accessible | |
| 4. |
Demographic segmentation in rural marketing is done on the basis of |
| A. | Social class |
| B. | Lifestyle |
| C. | Land ownership |
| D. | Occasion |
| Answer» C. Land ownership | |
| 5. |
Psychographic segmentation is based on: |
| A. | The quantitative side of consumer demographic analysis. |
| B. | The quantitative side of consumer geographic analysis. |
| C. | Individuals' residential patterns and life-cycle preferences. |
| D. | Grouping people according to their psychological characteristics, values, and |
| Answer» D. Grouping people according to their psychological characteristics, values, and | |
| 6. |
Which of the following is not an example of a behavioural variable in rural market segmentation? |
| A. | Product usage. |
| B. | Media usage. |
| C. | Purchase occasion. |
| D. | Personality. |
| Answer» D. Personality. | |
| 7. |
An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class. |
| A. | segmentation |
| B. | standardisation |
| C. | regulation |
| D. | none of the above |
| Answer» A. segmentation | |
| 8. |
One of the basic cultural values in rural India is: 25 |
| A. | decision making is individualistic |
| B. | decision making is collective |
| C. | decision making is swift |
| D. | none of the above |
| Answer» B. decision making is collective | |
| 9. |
Status refers to |
| A. | the place given to the individual because of his or her position or achievements |
| B. | the behaviours expected of the individual as a member of the group |
| C. | both a&b |
| D. | none of the above |
| Answer» A. the place given to the individual because of his or her position or achievements | |
| 10. |
_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular. |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | none of the above |
| Answer» B. secondary | |
| 11. |
Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________ |
| A. | the opinion of the community |
| B. | the size of the family |
| C. | the availability of durables |
| D. | the price of durables |
| Answer» B. the size of the family | |
| 12. |
Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers. |
| A. | occupation |
| B. | awareness |
| C. | cultural differences |
| D. | consumption |
| Answer» C. cultural differences | |
| 13. |
Why is market segmentation carried out? |
| A. | To break down large markets into smaller markets. |
| B. | Provides an opportunity to surpass competitors. |
| C. | By grouping together customers with similar needs, it provides a commercially viable method of serving these customers. |
| D. | Allows the achievement of greater market share |
| Answer» C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers. | |
| 14. |
An example of a segmented market would be: |
| A. | Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'. |
| B. | high-income and low-income consumers being treated the same at departmental stores |
| C. | a garden nursery seeing residents of urban areas and rural areas as one market needing trees. |
| D. | Hyundai separating its potential customers into economy car buyers and luxury car buyers. |
| Answer» D. Hyundai separating its potential customers into economy car buyers and luxury car buyers. | |
| 15. |
To be effective, the process of market segmentation must meet which of the following basic requirements? |
| A. | The firm must avoid focusing on non-variables such as profitability and volume. |
| B. | The market segment must have measurable purchasing power and size. |
| C. | The company must expand beyond its marketing capabilities to capture growing markets. |
| D. | The market segment must reflect the population's changing attitudes and lifestyles |
| Answer» B. The market segment must have measurable purchasing power and size. | |
| 16. |
A commonly used basis for segmenting consumer markets is: |
| A. | organizational size. |
| B. | demographics. |
| C. | product type. |
| D. | price. |
| Answer» B. demographics. | |
| 17. |
Before beginning the market segmentation process, a firm should: |
| A. | identify bases for segmenting markets. |
| B. | forecast total market potential. |
| C. | forecast market share. |
| D. | select target market segments. |
| Answer» A. identify bases for segmenting markets. | |
| 18. |
Segmentation by benefits sought is a type of product-related segmentation: |
| A. | to determine the marketer's effectiveness in satisfying the consumer. |
| B. | used to create a psychographic profile of the benefit of having the product as a common alternative. |
| C. | as a post-consumption evaluation tool. |
| D. | that focuses on the attributes that people seek in a product. |
| Answer» D. that focuses on the attributes that people seek in a product. | |
| 19. |
The family life cycle: |
| A. | is a way to apply psychographic segmentation. |
| B. | refers to the process of family formation and dissolution. |
| C. | provides insights into the relationships among age, occupation, income, and housing. |
| D. | is composed of the 11 stages of personal growth from infancy to retirement. |
| Answer» B. refers to the process of family formation and dissolution. | |
| 20. |
The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to: |
| A. | identify the specific members of each segment to be able to contact each of them directly. |
| B. | determine the level of resources that must be committed to each segment. |
| C. | evaluate the market potential within each segment. |
| D. | design marketing strategy and tactics to reinforce the firm's image. |
| Answer» C. evaluate the market potential within each segment. | |
| 21. |
Which of the following is part of the demographic segmentation for consumer markets? |
| A. | Age |
| B. | Social grade |
| C. | Lifestyle |
| D. | Personality |
| Answer» A. Age | |
| 22. |
The major segmentation variables for rural markets refers to which of the following? |
| A. | Geographic, density, psychographic, behavioural |
| B. | Gender, demographic, psychographic, lifestyle |
| C. | Geographic, demographic, psychographic, behavioural |
| D. | None of the above |
| Answer» C. Geographic, demographic, psychographic, behavioural | |
| 23. |
To be useful, market segments must be: |
| A. | Measurable and Accessible |
| B. | Substantial and Differentiable |
| C. | Actionable |
| D. | All of the above |
| Answer» D. All of the above | |
| 24. |
All of the following would be ways to segment within the category of behavioural variable segmentation except: |
| A. | occasions. |
| B. | user status. |
| C. | loyalty status. |
| D. | lifestyle. |
| Answer» D. lifestyle. | |
| 25. |
“Juice in the morning” is an attempt to segment according to which of the following? |
| A. | gender segmentation |
| B. | psychographic segmentation |
| C. | benefit segmentation |
| D. | occasion segmentation |
| Answer» D. occasion segmentation | |
| 26. |
When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as: |
| A. | occasion segmentation. |
| B. | benefit segmentation. |
| C. | user status segmentation. |
| D. | usage rate segmentation. |
| Answer» B. benefit segmentation. | |
| 27. |
Lifestyle is an example of which type of segmentation variable? |
| A. | psychographics |
| B. | demographics |
| C. | usage |
| D. | behavioural |
| Answer» A. psychographics | |
| 28. |
Loyalty status is an example of which type of segmentation variable? |
| A. | psychographics |
| B. | demographics |
| C. | usage |
| D. | behavioural |
| Answer» D. behavioural | |
| 29. |
Geographic segmentation is about: |
| A. | Dividing consumer groups based on lifestyles. |
| B. | Dividing markets based on location. |
| C. | Understanding the benefit the product has to offer. |
| D. | Dividing consumer groups based on social status. |
| Answer» B. Dividing markets based on location. | |
| 30. |
Lifestyle segmentation is about: |
| A. | Understanding how people live and developing products/services that match that way of life. |
| B. | Dividing the market into distinct groups of buyers |
| C. | Understanding what consumers like or dislike about their life. |
| D. | Developing stylish products for that segment. |
| Answer» A. Understanding how people live and developing products/services that match that way of life. | |
| 31. |
Readiness stage and attitude towards product are major segmentation variable in which category? |
| A. | Geographic |
| B. | Behavioural |
| C. | Demographic |
| D. | Psychographic |
| Answer» B. Behavioural | |
| 32. |
Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of: |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Behavioural segmentation |
| D. | Psychographic segmentation |
| Answer» B. Demographic segmentation | |
| 33. |
Many rural purchase require |
| A. | social sanction |
| B. | personal authority |
| C. | celebrity endorsement |
| D. | numerous brands |
| Answer» A. social sanction | |
| 34. |
Rural consumers being conservative in their outlook |
| A. | prefers different brands |
| B. | take longer time to be influenced |
| C. | take shorter time to be influenced |
| D. | none of the above |
| Answer» B. take longer time to be influenced | |
| 35. |
Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular: |
| A. | Primary group |
| B. | Secondary group |
| C. | Aspirational group |
| D. | Prime group |
| Answer» B. Secondary group | |
| 36. |
Rural lifestyle changes with village size due to variation in |
| A. | the level of education |
| B. | the level of awareness of brands |
| C. | the level of infrastructural and economic development |
| D. | the level of family influence |
| Answer» C. the level of infrastructural and economic development | |
| 37. |
Language, dress, food habits and location are affected by |
| A. | Education |
| B. | Durable goods |
| C. | Infrastructure |
| D. | Culture |
| Answer» D. Culture | |
| 38. |
Joint family translates to |
| A. | better education |
| B. | greater consumption of products |
| C. | lower consumption of products |
| D. | better standard of living |
| Answer» B. greater consumption of products | |
| 39. |
Overall manner in which a person lives and spends time and money is known as |
| A. | Personality |
| B. | Lifestyle |
| C. | Family life cycle |
| D. | Affluent |
| Answer» B. Lifestyle | |
| 40. |
Rural consumers are increasingly known to be |
| A. | Brand loyal |
| B. | Price-sensitive |
| C. | seeking convenience |
| D. | all of the above |
| Answer» D. all of the above | |
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