A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• ________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village.
• An initiative that has resulted in increase in rural woman entrepreneurs:
• The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?
• Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:
• Rural consumers tend to favour no-frills functional products over
• Rural consumers are increasingly known to be