________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village.

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
• A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:
• An initiative that has resulted in increase in rural woman entrepreneurs:
• Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:
• Rural lifestyle changes with village size due to variation in
• The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.