. Process of manage information about customers to maximize loyalty is said to be

Related MCQs

• . Customized products and services for customers and interaction to individual customers are part of
• . Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value.
• Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value.
• . A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
• A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
• . In buyer decision process, percentage of potential customers in a given target market is called
• . Percentage or number of customers who move from one level to next level in buying decision process is called
• . The marketing messages committed to customers wishes is a part of
• . _______is any occasion on which the brand or product is used by end customers.
• . Record which is based on business customers past purchases, sales price and volumes is classified as