________is two way communication that sends and receives messages from customers and other

Related MCQs

• ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.
• An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
• ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.
• An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
• . ________ is a series of interaction between customers and a company over a time.
• ________is the process of creating a brand image that engages the heart and minds of customers.
• ____________are advantages that allow a product to satisfy customers needs wants or desires.
• ___________ is a visualization technique that indicates how customers perceive competing brands.
• ___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.
• Any printed material sent through the mail directly to prospective customers is known as________.