An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Related MCQs

• ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• _________firm valuates marketing communication idea and tests their effectiveness.
• ________is two way communication that sends and receives messages from customers and other
• _______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme.
• ________is a departments within a company that is responsible for producing some or all of that company's marketing communication.
• The creative point in advertising where the search for a "big idea " takes pace is known as
• Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
• All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________.
• . ________ is a series of interaction between customers and a company over a time.