A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Related MCQs

• The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
• _______ is copy strip added over a poster advertisement.
• ____________ is an extended degree of consumer awareness of an advertisement within a specific media.
• ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
• Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
• ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
• _______________ is the most widely used and most visible of promotional tools in marketing.
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• ________ is also called as logo.
• Russel H colley pioneered the approach called DAGMAR which stands for