Russel H colley pioneered the approach called DAGMAR which stands for

Related MCQs

• The specific approach advertisers use to communicate about the products to satisfy customer needs is
• ABC stands for __________.
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• ________ is also called as logo.
• A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
• _______________ is called the Mecca of rural advertising.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• Form of payment which a retailer may accept is ----.
• Retailing is a marketing function which ----.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as