____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Related MCQs

• _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
• __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
• _______ is copy strip added over a poster advertisement.
• ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders
• ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
• Coca-Cola India has undertaken various, CSR activities in the field of ______________.
• Consumer buying process in retailing involves ----.
• ____________ is an extended degree of consumer awareness of an advertisement within a specific media.
• Degree to which a consumer purchases a certain brand without considering alternatives is ____________.
• _________manage a company's brand and product line.