A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as

Related MCQs

• _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.
• Total coverage by television and radio of a given geographic area is _________.
• ____________ is an array of reach according to the level of frequency delivered to each group.
• Who oversee the logistics and cost of producing radio and tv commercials?
• The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
• ______________ is a regular program sponsored by only one advertiser.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• __________ is the first person known to have worked on commission basis
• _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
• The total number of different people or households exposed to an advertising schedule during a given time is known as